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How to Use RSS Feeds in Your Email Campaign

When creating a new message you can dynamically insert an RSS feed into the message content.  This means that when the message is being sent it will fetch the RSS content and display it to your specifications.

To begin click the RSS icon on the message creation page:


 
Once you click the RSS icon you will see a screen with RSS options.
  • Feed URL - This is the complete URL to the RSS feed that you wish to include in this message.
  • Max number of items to include - Choose the number of RSS entries that you wish to include.


Once you have entered the RSS URL and selected the max number of items you'd like to include, click the Insert button.
You will now see the RSS template in your message editor:



You will see a variety of tags.  Here is what each means:
  • %RSS-FEED|URL:http://xkcd.com/rss.xml|SHOW:ALL% - This is REQUIRED and will not be shown to the recipient.
  • %RSS:CHANNEL:TITLE% - This is OPTIONAL and will show the title of the RSS feed.
  • %RSS-LOOP|LIMIT:10% - This is REQUIRED and will not be shown to the recipient.  This is the start of the loop that will show the RSS contents.
    • %RSS:ITEM:DATE% - This is OPTIONAL and will show the date of the RSS entry.
    • %RSS:ITEM:TITLE% - This is OPTIONAL and will show the title of the RSS entry.
    • %RSS:ITEM:SUMMARY% - This is OPTIONAL and will show the summary of the RSS entry.
    • %RSS:ITEM:LINK% - This is OPTIONAL and will show the link to the RSS entry.
  • %RSS-LOOP% - This is REQUIRED and will not be shown to the recipient.  This is the end of the loop that will show the RSS contents.
  • %RSS-FEED% - This is REQUIRED and will not be shown to the recipient.
You are now free to style and customize the format how each element of the RSS feed will look by changing the font and color or removing RSS content you don't need.

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